Leadership

Doctor


The FUNdamentals of a Serious Business

By Adam Low, CEO

One of the books in my leadership library is The 15 Commitments of Conscious Leadership. Recently, I was reading the chapter, “Living a Life of Play and Rest,” and it resonated that working in a pandemic environment has pulled so much of the fun out of work. Certainly, when we did our best to separate ourselves physically from each other and our patients—with many people working from home even—we missed those human connections.

I am delighted when I see photos of SENTA Partners teams having fun together. You’ll see those photos below from ax-throwing competitions to St. Patrick’s Day celebrations. As masks come off in safe settings, isn’t it great to see each other smile? These are reminders that not only can we run a serious business and still have fun, but leadership principles also state that fun is an important way to re-energize.

At SENTA Partners, we never lose sight of our goals and mission, yet we can accomplish those without a nose-to-the-grindstone mentality. In fact, inserting “play” into our days can be a needed release. As we emerge into spring, it feels a bit like we’re emerging into a new environment. Although COVID-19 is not entirely behind us, we have learned a good deal about how to continue to care for patients in a pandemic environment. We hope we don’t have to put those lessons to use again to this degree.

How does your team infuse fun inside and outside of the office? Even a moment at the daily huddle to encourage each other and share a laugh can make the team a little more cohesive and lighten the load. Remember, it’s part of our values statement.

We Believe  in Respect, Engagement, Accountability, Teamwork,
Happiness, & Excellence

So have some fun today!

Adam


Piedmont ENT Team Paints the Town

Several team members and doctors from Piedmont ENT got together for a painting party. As practice administrator Trenyce Brewer says, “This definitely proved that we need to get out more and have external fun as a team.”



SENTA Support Center Team Lets the Good Times and Axes Fly

The SENTA Support Center team let loose with a little harmless ax-throwing.



Piedmont ENT Gets Into the St. Patrick’s Day Spirit

Piedmont ENT turned the St. Patrick’s Day spirit just slightly competitive—and Soukdara Sengsourichanh had the most votes and won a Bluetooth wireless speaker. The runner ups: Araden Nalls, Trena Reese, Carnella Cerqueira and Karen James received a badge reel and Starbucks gift card.



Soukdara Sengsourichanh

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Operations SENTer

Supporting the Physicians

SENTA Partners believes that supporting affiliated physicians in providing the best care they can spans the spectrum from administrative support to clinical support. In this issue of SENTA Communiqué, we credit the highly trained mid-level providers who help the days run smoothly.

Recently, SENTA Partners brought on new physician assistants (PAs) at Piedmont ENT, whom we’ll introduce in the next issue. Below, we hear from Belinda Ferguson, PA-C, who just joined Atlanta Allergy & Asthma (AAA) in Woodstock, Georgia, in January. Her colleague, Alison Wald, PA-C, who also works at AAA, introduced her to the company.


Belinda Ferguson

From there, Ferguson says, “I was immediately drawn to everyone I interacted with. Sandra Roberson, MD, was inviting and explained how the position would offer the autonomy I hoped for as a PA,” she says.

Even in the first few months, she has already gained confidence with her day-to-day schedule. “I underwent a significant training period with Dr. Roberson, and that helped me see patients and adjust to the busy workflow. The rest of the team also has been supportive,” she says. Ferguson works on weekdays and primarily spends most of her time seeing and following up with patients. “It’s a hand-in-hand process with the patients and the team,” she says.

Ferguson is one of the patient’s first points of contact. “Dr. Roberson typically sees the new patients first, but I help collect the initial history and pertinent information,” she says. After patients undergo diagnosis and treatment, they then complete their annual follow-up or sick visits with Ferguson. “I work directly with the patients to collect all medical histories, perform physical examinations, make the diagnosis, request testing or lab work that is necessary, analyze results and initiate any treatment or medication changes—if necessary,” she says.

Being part of the larger SENTA Partners group has also introduced her to fellow PAs. “After I accepted the job offer, several PAs and nurse practitioners reached out to me and gave me helpful advice and words of encouragement,” she says. The human resources (HR) department has also been a valuable resource during Ferguson’s training period. “Like Dr. Roberson and our team, the HR people took the time to welcome me in the clinic. Everyone that I met with has been nice and welcoming. It seems that there’s a good career growth potential,” she says.

“This is an exciting time for me. I’ll continue working with my team to become a better provider to ensure quality patient care,” Ferguson says.

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Shout Out to the Audiologists

Being Part of a Team Prompts Collaboration, Administrative Efficiency

Leslie Beckham-Wright, AuD, joined Northwest ENT’s Northwest Audiology & Hearing Aid Center about four years ago, before the practice became a SENTA Partners practice. Now in her 18th year of being an audiologist, she was looking for a private practice to join. “I’ve worked in a hospital setting and for a single physician where I was the only audiologist,” she says.


Dr. Beckham-Wright

Joining the vibrant practice—which has five locations and is about to hire its seventh audiologist—has been exciting. Several of these audiologists are new graduates or finishing their residency. “They’re on the cutting edge of new technology,” she says.

Dr. Beckham-Wright became the center’s director in August 2021, and she has enjoyed watching the clinics and the relationships with the physicians grow. “The physicians at Northwest ENT respect our opinions, and we work well in collaboration. I’ve enjoyed this model,” she says. “I’ve worked with a lot of physicians, but these are the most collaborative doctors I’ve ever worked with in my career.”

Adam Lopez, MA, CCC-A, audiology manager, has been with Piedmont ENT in Atlanta, Georgia, since 2007. He has a full plate of responsibilities, leading a group of four audiologists and a hearing aid dispenser while managing a significant patient load. “Every day, there’s always something to work on,” he says.


Adam Lopez

Patient care is a priority for the audiology team, but setting administrative tasks aside to work between patients can be a distraction. Before Piedmont ENT joined SENTA Partners in January 2020, the practice did not have a dedicated human resources (HR) department to manage administrative and operational burdens, Lopez says. “With SENTA managing those areas, it’s been a tremendous help and time-saver. When I have had to reach out for these services, I always receive the support I need,” he says.

The partnership has also brought meaningful connections with fellow audiology teams. “Recently, I met with several managers as we worked to consolidate hearing aid billing accounts to not only create a simpler, easier process but also to leverage better pricing plans for our patients,” he says. It is using the strength of the network to improve the cost of goods and create high standards of care among the audiologists in SENTA Partners practices.


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Doctor Spotlight

Providers at ENT and Allergy Associates of South Georgia Thrive on Collaboration and Respect

ENT and Allergy Associates of South Georgia has a long-standing reputation in the South Georgia and North Florida communities it has served since 1963. Thomas Phillips, MD, joined the practice in 1999, helping shepherd it through its October 2020 affiliation with SENTA Partners. His colleagues—Ronald Allen, MD; Theodore Kanne, MD; and Virginia Carroll, AuD—appreciate the collegiality that came with the partnership and the administrative strengths it brought.


Dr. Phillips

When doctors or staff have needed help with any issues—from IT to workflow to access to products—SENTA has been supportive and reliable. In addition to the support in the clinic, SENTA Partners has a bigger draw for attracting excellent providers. To shine in ENT care, an individual needs both surgical skill and keen diagnostic acumen, but in recent years, recruiting has not been easy. Previously, it was difficult to recruit high-quality otolaryngologists and audiologists to the area because the doctors didn’t have the time to market the practice. Paying outside recruiters is costly, and they also wanted to hire organically. With SENTA’s vast connection and human resources department, they can focus their attention on patient care while reviewing only the top-notch applicants, says Dr. Phillips.

All in all, the partnership seemed like a perfect opportunity to build the practice under a large group to support cost savings and help with a seamless transition into retirement for some of the doctors, he says.

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HR SENTer

Core Value Award Winner

This month, we congratulate Elizabeth Marton, payroll manager, for her dedication and attention to the role. We know that all SENTA Partners employees work hard and are committed. But we established these Core Value Awards to be presented periodically to recognize commitment to the core values above and beyond what’s expected. Congratulations, Elizabeth!


Elizabeth Marton

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SENTA Partners Out and About

Making Connections

SENTA Partners representatives were on hand at the American Academy of Allergy, Asthma & Immunology in Phoenix, Arizona, in late February to answer questions about the network and share information about the opportunities.



Professional meetings like this one in Phoenix, Arizona, provide an opportunity for physicians to learn more about SENTA Partners.

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Your SENTA Communiqué Archives

February 2022  •  January 2022  •  December 2021  •  November 2021  •  October 2021  •  September 2021  •  August 2021  •  July 2021  •  June 2021  •  May 2021

Archived issues can also be found in Kronos → Company Hub Tab